Trinny Woodall, born Sarah-Jane Duncanson Woodall on February 8, 1964, in Marylebone, London, is a British fashion expert, television presenter, author, and entrepreneur. She is the founder and CEO of Trinny London, one of Europe’s fastest-growing direct-to-consumer beauty brands. As of 2024, her estimated net worth is £180 million ($250 million), largely accumulated from her successful television career, bestselling books, and the exponential growth of her beauty empire. At 60 years old, she remains a dominant figure in fashion and beauty, continually influencing trends and consumer choices worldwide.
How Did Trinny Woodall Start Her Career?
Trinny’s journey began in the early 1990s when she teamed up with Susannah Constantine to write a weekly fashion column for The Daily Telegraph, titled “Ready to Wear.” Their candid and practical advice resonated with readers, leading to the publication of their first book, Ready to Wear, which became an instant success.
The duo’s growing popularity landed them television opportunities, starting with hosting a daytime shopping program on Granada Sky. Their big break came in 2001 when the BBC offered them their own makeover reality show, “What Not to Wear”, where they transformed the wardrobes of individuals struggling with their style. The show was a massive hit, airing for five seasons and gaining international recognition.
What Made “What Not to Wear” a Global Success?
The success of What Not to Wear stemmed from Trinny and Susannah’s no-nonsense, brutally honest approach to fashion. Unlike other makeover shows, they provided straightforward and sometimes harsh critiques, which, while controversial, resonated with audiences looking for practical advice.
Their influence extended beyond the UK, with the show being broadcast in over 20 countries, and the publication of their book What Not to Wear in 2002, which won a British Book Award for TV & Film Book of the Year in 2003. This book, along with others they co-authored, sold over 3 million copies worldwide.
What Other TV Shows and Projects Has Trinny Worked On?
Following the success of What Not to Wear, Trinny and Susannah expanded their television presence. They appeared on The Oprah Winfrey Show as fashion consultants, advising American audiences on style transformations. In 2006, they launched Trinny & Susannah Undress… on ITV, focusing on helping couples improve their personal image and confidence through wardrobe changes.
In 2009, they ventured into the U.S. market with “Making Over America” on TLC, continuing their mission to revamp people’s style and self-esteem. They also collaborated with NBC’s “The Today Show” and ABC’s “Good Morning America”, cementing their status as global fashion authorities.
How Did Trinny Transition from TV to Beauty Entrepreneurship?
After years in fashion consultancy, Trinny noticed a gap in the beauty industry—particularly in makeup tailored to different skin tones and textures. In 2017, she founded Trinny London, a direct-to-consumer beauty brand specializing in stackable, cream-based makeup products.
Her brand gained traction quickly, thanks to her strong digital presence and use of personalized beauty technology. Trinny London introduced the Match2Me system, an online tool that helps customers find the perfect shades based on their complexion, hair, and eye color.
By 2024, Trinny London has sold over 5 million products in more than 180 countries, making it one of Europe’s fastest-growing beauty brands.
What is Trinny’s Personal Life Like?
Trinny was previously married to Johnny Elichaoff, a musician-turned-businessman, in 1999. The couple had one daughter, Lyla Elichaoff, but divorced in 2008. Tragically, Johnny passed away in 2014.
Since 2013, Trinny has been in a long-term relationship with Charles Saatchi, a well-known businessman and art collector. The couple shares a home in London, though Trinny has emphasized her financial independence in interviews, stating that she manages her own wealth and career.
What are Some Interesting Facts About Trinny Woodall?
- Trinny’s first job was as a personal assistant to a commodities trader.
- She was expelled from school at age five for cutting off another student’s plait.
- She attended boarding schools in England, France, and Germany.
- Her maternal grandfather, Sir John Duncanson, was a key figure in the British steel industry during World War II.
- She once performed a parody of Madonna’s “Vogue” for BBC’s Children in Need fundraiser.
- She guest-starred in an episode of Doctor Who as a robotic version of herself.
- Her shapewear line, Trinny & Susannah’s Original Magic Knickers, is sold in over 30 countries.
What is Trinny’s Approach to Health and Fitness?
At 60, Trinny maintains an active and health-conscious lifestyle. She frequently shares skincare, fitness, and wellness tips with her followers. She follows a disciplined beauty and exercise regimen, incorporating Pilates, weight training, and a balanced diet to stay in shape.
She has also been open about her use of non-invasive beauty treatments such as facial massages, laser therapy, and LED light treatments to maintain her youthful appearance.
What’s Next for Trinny Woodall?
Trinny continues to expand Trinny London, with plans to introduce new skincare innovations and expand her global reach. She actively engages with her audience through social media, offering real-time beauty advice and lifestyle inspiration. With a thriving business and an ever-growing fan base, Trinny Woodall remains a powerhouse in fashion, beauty, and entrepreneurship.
