Craig Jackson, the renowned American entrepreneur and car auction mogul, has an estimated net worth of $300 million as of 2025. At 66 years old, he continues to lead Barrett-Jackson Collector Car Auction, the premier platform for classic and collector cars. Under his leadership, the company has sold over $1.5 billion worth of automobiles, cementing his legacy in the industry.
How Did Craig Jackson Build His Empire?
Craig Jackson’s journey to becoming a leader in the automotive auction industry is deeply rooted in his family’s passion for classic cars. Born in 1959 in Arizona, Craig was raised in a family that lived and breathed automobiles. His father, Russ Jackson, and business partner Tom Barrett co-founded Barrett-Jackson in the late 1960s.
Craig’s involvement in the company began at a young age, working alongside his father and older brother, Brian Jackson. After the passing of both his father in 1993 and his brother in 1995, Craig took over as the sole Chairman and CEO in 1997. Since then, he has expanded Barrett-Jackson into a global brand, pioneering innovations like the “no reserve” auction format and extensive television broadcasts that reach over 200 countries.
What Makes Barrett-Jackson the Most Prestigious Car Auction House?
Barrett-Jackson is widely regarded as the most prestigious auction house for collector cars, thanks to its transparency, high-quality offerings, and unique auction format. The company’s flagship event in Scottsdale, Arizona, attracts over 200,000 attendees annually and generates $100 million in sales over several days.
Some of the key factors behind Barrett-Jackson’s success include:
- No Reserve Auctions: Every car is sold to the highest bidder, ensuring a fair and transparent bidding process.
- Global Broadcasting: Auctions are televised to over 200 countries, attracting millions of car enthusiasts.
- Exclusive Car Offerings: Some of the rarest and most sought-after vehicles in the world pass through Barrett-Jackson’s auctions.
How Did the Endeavor Acquisition Impact Barrett-Jackson?
In August 2022, entertainment giant Endeavor, the parent company of UFC and WWE, acquired a 51% stake in Barrett-Jackson for $261 million. The deal valued the company at $520 million, with Endeavor paying $249 million in cash and issuing 563,935 shares of its stock. This acquisition has helped Barrett-Jackson expand its reach, integrating new marketing strategies and increasing its global audience.
What Are the Highlights of Craig Jackson’s Car Collection?
Craig Jackson is known for his exquisite taste in automobiles, with an extensive collection of rare and valuable cars. He has spent millions constructing a state-of-the-art garage, featuring a circular rotunda showroom designed to display 17 cars at a time.
His personal collection includes:
- 1970 Hemi ‘Cuda Convertible – One of only 14 ever produced.
- 1969 Camaro ZL1 Rally Sport – One of two ever built.
- 1988 Porsche Factory Slope Nose – His childhood dream car.
- 1965 Shelby Mustang GT350 – A true American classic.
- 1997 Dodge Viper – A modern muscle car icon.
- Ferrari Daytona – A legendary Italian sports car.
- Custom Bugatti – A unique addition to his collection.
Craig’s garage also includes a “man cave” showroom, showcasing the history of Barrett-Jackson and a private car shop where he maintains and restores his prized vehicles.
What Is Craig Jackson’s Most Valuable Property?
In 2006, Craig purchased a 12,255-square-foot mansion in Paradise Valley, Arizona, for $6 million. The property sits on over six acres and features a fully customized garage. Given the demand for luxury real estate in the area, the mansion is now estimated to be worth between $10 million and $15 million.
What Sets Craig Jackson Apart in the Automotive Industry?
Craig Jackson’s success is built on a deep understanding of classic cars, business acumen, and a passion for innovation. His attention to detail and commitment to excellence have made Barrett-Jackson the leading name in the auction world. Recognized as a top influencer in the car industry, he has appeared twice on Motor Trend’s Top 50 Power List.
Key Takeaways from Craig Jackson’s Legacy:
- Turned Barrett-Jackson into a $520 million empire.
- Revolutionized the auction industry with no reserve sales and global broadcasting.
- Built one of the most impressive private car collections in the world.
- Continues to be a leading figure in the collector car community.
Craig Jackson’s story is one of passion, resilience, and innovation—solidifying his name among the most influential figures in the automotive and auction world.
