Alexandra Cooper, widely known as Alex Cooper, has solidified her place as one of the highest-earning podcasters in the industry. At just 29 years old, Cooper boasts an estimated net worth of $60 million in 2024. Her fortune comes primarily from lucrative podcasting contracts, sponsorship deals, and endorsements. But how did she build such a massive empire? Let’s take a deep dive into her financial journey, career milestones, and income sources.
How Did Alex Cooper Become Famous?
Alex Cooper first gained recognition as the co-host of the widely popular podcast Call Her Daddy, which she co-created with Sofia Franklyn in 2018. Initially hosted on Barstool Sports, the show quickly became one of the most listened-to podcasts, gaining a massive following for its raw and unfiltered discussions about relationships, dating, and modern culture. However, in 2020, a public fallout between Cooper and Franklyn led to the latter’s departure, leaving Cooper as the sole host of Call Her Daddy.
Following this split, Cooper made a game-changing move by signing an exclusive $60 million, three-year deal with Spotify in 2021. This contract catapulted her into the upper echelon of podcasting, securing her financial stability and making her one of the highest-paid female podcasters in the world.
What is Alex Cooper’s Net Worth in 2024?
As of 2024, Alex Cooper’s net worth is estimated at $60 million. Her wealth has doubled in recent years due to her high-value contracts and various revenue streams. In August 2024, she inked another groundbreaking deal, signing a three-year, $125 million contract with Sirius XM, effectively increasing her annual income to $40 million.
Beyond podcasting, Cooper has leveraged her fame for sponsorships, endorsements, and potential business ventures, ensuring continuous growth in her net worth.
What Are the Key Sources of Alex Cooper’s Income?
Alex Cooper has multiple streams of income, with her podcast serving as the primary driver. Here’s a breakdown of her earnings:
1. Podcast Deals
- Spotify: In 2021, Cooper secured a $60 million exclusive three-year deal with Spotify. The contract guaranteed her a minimum annual salary of $20 million.
- Sirius XM: In August 2024, she signed a three-year, $125 million contract with Sirius XM, doubling her yearly income to $40 million.
- With the Sirius XM deal, Call Her Daddy became available across multiple platforms, increasing its audience and revenue potential.
2. Sponsorships and Brand Endorsements
Cooper’s widespread influence has made her a sought-after name in advertising. She collaborates with top brands, securing endorsement deals that contribute significantly to her wealth.
3. YouTube and Social Media Revenue
While podcasting remains her primary focus, Cooper has also earned revenue from her YouTube channel and social media platforms. Although she no longer regularly uploads vlog content, her old videos still generate income through ad revenue.
4. Merchandise and Business Ventures
Many podcasters expand into merchandise and personal brands, and Cooper is no exception. She has explored business opportunities that align with her brand, further diversifying her income.
What Happened During Alex Cooper’s Barstool Controversy?
In 2020, Call Her Daddy faced a significant controversy when Cooper and her former co-host, Sofia Franklyn, entered a dispute with Barstool Sports over contract terms. At the time, both hosts were earning $75,000 per year, with potential bonuses for high-performing episodes.
According to reports, Franklyn’s then-boyfriend, HBO executive Peter Nelson, attempted to broker a new deal with another company behind Barstool’s back. This led to a major rift between the hosts. Barstool founder David Portnoy offered them a lucrative deal with higher salaries and ownership of the intellectual property. However, Cooper was reportedly open to the deal, while Franklyn was not. This ultimately resulted in Franklyn leaving Call Her Daddy to start her own podcast, Sofia with an F, while Cooper took full control of the show.
Where Does Alex Cooper Live?
In June 2022, Alex Cooper purchased an $11 million mansion in Studio City, California. The luxury property is a testament to her financial success, featuring top-tier amenities, expansive living spaces, and a modern design. Her real estate investments further solidify her status as a high-net-worth individual.
What’s Next for Alex Cooper in 2024 and Beyond?
With her recent $125 million Sirius XM deal, Cooper is set to dominate the podcasting industry for years to come. Expanding Call Her Daddy across multiple platforms will likely increase her listener base and brand collaborations.
Additionally, Cooper has shown interest in expanding into other media ventures, possibly venturing into television, production, or launching her own media company. Given her business acumen and growing influence, her net worth is expected to climb even higher in the coming years.
Conclusion
At 29, Alex Cooper has built an impressive empire with an estimated net worth of $60 million in 2024. From a Barstool Sports contract dispute to signing multi-million dollar deals with Spotify and Sirius XM, Cooper’s journey reflects strategic moves and relentless ambition. As she continues to expand her brand, the Call Her Daddy host remains one of the most influential and highest-earning figures in the podcasting world.
