Selena Gomez, now 32, has grown her career from child stardom into a billion-dollar empire. With an impressive net worth of $1.3 billion in 2025, according to Bloomberg, Gomez has secured her spot in the billionaire club alongside icons like Taylor Swift and Rihanna. But how did she achieve this massive financial success, and what are the highlights of her journey? Let’s explore.
What Contributed to Selena Gomez’s Rise to Billionaire Status?
Selena’s career began early, appearing on Barney & Friends as a child. She later rose to fame on the Disney Channel’s The Wizards of Waverly Place, earning $25,000 to $30,000 per episode. This early exposure set the stage for her transition to music, movies, and eventually, entrepreneurship.
Her most significant financial leap came from her beauty brand, Rare Beauty, which launched in 2020. By 2024, Rare Beauty had generated $400 million in annual revenue, cementing its status as a major player in the beauty industry. While her exact ownership stake is unclear, the brand is considered her most lucrative venture.
What Are Selena Gomez’s Biggest Career Milestones?
From her Disney days to global stardom, Selena has achieved many milestones. She’s known for her role as Mabel Mora in Hulu’s Only Murders in the Building, which has been renewed for a fifth season after four successful runs. While her salary isn’t publicly disclosed, her co-stars Martin Short and Steve Martin reportedly earned $600,000 per episode, suggesting she earns a comparable figure.
Gomez has also starred in box office hits like Hotel Transylvania, where she voiced Mavis and later became an executive producer for the fourth installment. Her music career, highlighted by chart-topping singles like Lose You to Love Me, has reportedly brought her $16 million in earnings.
How Much Does Selena Gomez Make Through Rare Beauty?
Rare Beauty has been the crown jewel in Gomez’s empire. The brand, celebrated for promoting self-love and individuality, uses real people in its campaigns. According to Bloomberg, Rare Beauty’s revenue soared to $400 million in the year leading up to February 2024. While her exact earnings from the brand remain undisclosed, the success of Rare Beauty is a key driver of her net worth.
What Are Selena Gomez’s Endorsement Deals Worth?
Selena has signed lucrative endorsement deals over the years. She earned $30 million from her partnership with Puma between 2017 and 2022, $10 million from Coach starting in 2016, and $3 million from Pantene. These deals, combined with her brand partnerships, have significantly boosted her wealth.
Does Selena Gomez Earn from Social Media?
Absolutely. With over 423 million Instagram followers as of 2024, Gomez is one of the highest-paid celebrities on the platform. She reportedly charges $2.56 million per sponsored post. However, Selena has often spoken about the toll social media takes on mental health and limits her personal engagement on platforms.
How Much Has Selena Gomez Earned from Acting?
Selena’s acting career has been financially rewarding. She earned about $3,000 per episode of Barney & Friends, totaling $39,000 for her stint. For Monte Carlo (2011), she reportedly earned $2.5 million, and her Disney show Wizards of Waverly Place contributed significantly to her early wealth.
Her recent ventures, including the 2024 film Emilia Pérez, where she starred alongside Zoe Saldaña, and Only Murders in the Building, showcase her evolution as an actor and producer.
Does Selena Gomez Own Property?
Yes, Selena owns several high-value properties. In 2020, she purchased a $4.895 million mansion in Encino, California, which once belonged to rock legend Tom Petty. The 11,500-square-foot property includes hidden passageways, a yoga studio, and a pool.
She previously owned a $3 million property in Fort Worth, Texas, and a Calabasas mansion valued at $6.6 million. Her real estate portfolio highlights her love for comfort and luxury.
What Other Businesses Does Selena Gomez Own?
Aside from Rare Beauty, Gomez co-owns the New York-based ice cream brand Serendipity. She launched her flavor, “Cookies & Cream Remix,” in 2020, coinciding with the release of her BLACKPINK collaboration, Ice Cream.
How Much Has Selena Gomez Made from Music?
While Selena has expressed ambivalence about her music career, it remains a major part of her success. Her Stars Dance tour grossed over $6 million in 2013, and her Revival tour brought in $13 million in 2016. She has reportedly earned $16 million in total music sales.
What Sets Selena Gomez Apart as a Billionaire?
Unlike many other celebrities, Selena’s success lies in her ability to diversify her portfolio. From makeup and music to acting and brand endorsements, she has built an empire that reflects her authenticity and dedication.
Selena Gomez’s $1.3 billion net worth in 2025 is not just a testament to her talent but also to her business acumen and ability to adapt. With more projects on the horizon, including the Linda Ronstadt biopic, Selena is poised to continue dominating the entertainment and business world.
